Mobile TV On the Rise
Historically, watching television has been strictly a domestic activity. You can still picture the traditional image of the nuclear family crowded around the old CRT screen while their primetime favorites played out to laughs and witty retorts. But times are changing and the notion of television as stationary media is soon becoming obsolete as more and more viewers take their tube on the go.
As personal technology options multiply, consumers are finding themselves with more and more screens on which to watch their favorite shows. People are still paying for cable, but more and more viewers are starting to rely on streaming services like Hulu for their television needs. As live ratings drop, DVR and web views soar. The broadcasting schedule no longer defines when the average viewer watches their shows.
A new report from Juniper examined the branching methods by which people take in their television. They were especially interested in the mobile TV market and the role that tablets have to play in the future of media. As of now, tablets only comprise two percent of total mobile TV revenue. Juniper predicts that by 2016, people will be watching 10 percent of their mobile TV on their tablets.
Higher resolution screens on devices like the iPad and the Kindle Fire have certainly inspired users to consider their portable computers as viable screens for their favorite shows. No matter how smart the phone, a 3" by 5" screen just isn't going to cut it if you want to catch up on the latest episode of Fringe or Terra Nova. As the budgets for primetime television shows increase, so does the desire to view the results with sufficient definition. A tablet's screen may be small, but it just might be enough to satisfy the average consumer.
Most tablet users don't want to pay for individual episodes, however. The iTunes store model may be feasible for shows that have retired to DVD, but people want to watch live programs as though they were still sitting around the CRTs of yore--at the price of a few advertisements. Services like Hulu have done their best to replicate the primetime experience by inserting ads into their streams, but ads aren't the only options for distributors of mobile content. Certain cable providers like Cablevision have recently developed apps for iOS that serve as an extension of their customers' cable plans. The app is free; the content is already paid for via the existing monthly subscription fee. It can just be accessed now from an iPad instead of a TV. This kind of flexibility may make or break cable providers in years to come as we see an increased demand to watch TV on all sorts of new gadgets.








